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Simply…Woman

Simply…Woman: Your Second Act

What if the most interesting part of your life hasn't happened yet?

The retreat. The filming. The women. Their transformations. And what happens next.

Greenbank, Ontario Begin September 2026

You built a life.

  • Raised children. Or chose not to.
  • Built a career. A business. A home.
  • Stayed. Left.
  • Lost someone.
  • Cared for everyone.
  • Did everything you were supposed to do.

And then one ordinary morning, quietly, a thought you couldn't put back:

I want something different now.

Nothing is broken. You may simply be ready.

Crystal Andrus Morissette in a documentary interview, soft window light and flowers behind her.
Crystal Andrus Morissette, on camera · Greenbank, Ontario

The cameras are rolling

Something is being documented here.

An old house. A chair. Lights, lenses, a small crew.

And women saying out loud — on the record — what so many of us have only ever said quietly.

The women of the first gathering on white sofas beneath stained glass while a photographer, softbox lights and crew work around them.
The women, the lights, the lens · Greenbank, Ontario

A documentary  ·  In production

Simply…Woman:Your Second Act

Greenbank, Ontario  ·  September 2026

Fifteen women gathered for an intimate Simply…Woman experience.

The cameras were rolling.

What unfolded became the beginning of a much bigger story.

Go behind the story →

Your Second Act

The life that got you here doesn't have to be the life you live next.

  • Who am I now?
  • What do I want now?
  • What am I finally ready for?
  • What would I say yes to, if no one needed me to say no?

Have you already entered yours?

October · The season of the thinning veil

Samhain.

The old turning of the year, when women gathered after dark, lit the candles, told the truth — and remembered who they were.

It felt like the right season to open the door.

The first gathering  ·  Greenbank, Ontario  ·  September 18–20, 2026

15 women.One weekend.Something shifted.

Candlelight. Live music. Honest conversation, late into the night. And the cameras quietly rolling in the corner of the room.

Friday

The first night.

After dark. Candles, old wood, stained glass, and fifteen women gathered in the glow. Some of it felt like magic. Maybe it was.

The gathering room on the first night: draped lights, candles, white chairs circling a candlelit altar.
Candles lit, chairs waiting
The altar: a candelabra, wildflowers, incense and fairy lights on draped linen.
The altar
A candelabra, a wooden bowl and candles glowing on the altar at night.
After dark
A quiet corner: a white sofa, candles and dried flowers beneath draped lights.
A quiet corner

Friday night · Sound on

“So what's your vision for this room?”
Warmth in womanhood

“Every detail made us feel special and loved.”

Shelly Coupland · She was there

Still to come

  1. SaturdaySharing in the circle.
  2. Saturday nightThe bonfire.
  3. SundayThe photoshoot.

The rest of the weekend will be revealed chapter by chapter, as the season turns. Womantra™ subscribers see it first.

Watch more behind the story →

To be continued

This is only the first chapter.

  1. September 2026The first gatheringGreenbank, Ontario. Fifteen women. The cameras rolling.
  2. NowThe film takes shapeSimply…Woman: Your Second Act, in production.
  3. NextMore gatheringsNew Your Second Act retreats, and new women in the room.
  4. And thenWhat happens nextWhere are they months later? We want to find out.

Want to be in the room next time?

Save my place for the next gathering Follow the story by email →
Crystal Andrus Morissette mid-moment, hands pressed together in delight, a film crew behind her.
Crystal Andrus Morissette · Founder

The woman behind Simply…Woman

The woman who started listening.

For more than three decades, Crystal Andrus Morissette has sat across from women and listened to the stories we rarely say out loud. Simply…Woman grew from those conversations.

  • AuthorSix-time bestselling author · Hay House, Penguin Random House
  • FounderThe S.W.A.T. Institute
  • CreatorEmpowerment Coaching · Emotional Age™ · The Empowerment Spectrum™
  • TeacherWomen trained in 45 countries
“If you knew the truth of who you really are, you'd be in awe of yourself.”

A little something for you, each morning

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One thought.One question.One small nudge toward what's next.

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Free, each morning — and you'll hear first when the next chapter, the next gathering or the film opens. Leave whenever you like.

From a recent morning

“I am not becoming her. I am remembering her — the woman beneath the noise, who was always, already, enough.”

How old are you… emotionally?

We all have a chronological age. But the age driving our reactions, our relationships and our choices can be something else entirely.

Discover your Emotional Age™ →

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There are many ways into this story.

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For the woman who wants to carry the work forward.

The S.W.A.T. Institute

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